For downtown shop owners

One door. Every shop's customers.

Every shop that joins hands Hidden Springs to its own customers, and every player walks to all the other doors on the trail. So your $49 a month isn't one ad on your own counter. It's your door inside the game that every other shop is handing out, all on one site.

Downtown, counted

221open businessesin my downtown census of 255 (32 more to verify, 2 closed). 9 sit on park land and can only ever be free story stops.

55shops already in the story85 doors across Chapters 1–10 (28 shops have a door in more than one chapter), plus 3 free park story stops.

230+vendors and artists under a few roofsInside 4 downtown multi-vendor places (table below). Each one has customers of their own. Partly estimates.

No shop has signed yet. The 55 are in the story because it walks past them, not because they've paid. The game goes live when 8 sign.

What $49 buys

$49 a month, divided by the 54 other shops in a full game≈ $0.91 per storefronta month, each one handing your door to its own customers. That's about $1.61 a day for the whole network.

Your door in the middle, 54 other storefronts around it. Every line is a shop handing out the same game.

A scenario, with the assumptions showing

I can't tell you how many people will come in, and nobody honest can before the game is live. What I can do is show how the math works. The assumed rows are guesses you can change in the calculator below.

	Low	Middle	High
Shops in the game	8	20	40
Customers each shop tells, per weekassumed	5	15	40
People told, a month (all shops)	173	1,299	6,928
Share who start playingassumed	10%	20%	30%
Players a month	17	260	2,078
Share of players who reach your doorassumed	25%	35%	50%
Players the game walks to your door, a month	4	91	1,039
Your cost per player at your door	$11.32	$0.54	$0.05

A month is 4.33 weeks. "Players at your door" means people who open your door in the game, not sales. The low column is the game on day one with 8 shops, and it's honestly small. The math gets better for every shop each time another one joins, which is the whole point.

Try your own numbers

What the same money buys elsewhere

Hidden Springs door, a monthThe Hidden Springs Door. $495 to set up, once.$49
One Facebook ad leadMedian cost per lead, all industries, 2026 (LocaliQ/WordStream, via PPC Land)$27.39
One Facebook lead, home services2026 home & home improvement average~$41
A billboard in Hot Springs, 4 weeksAverage of 67 boards. Estimate by Alluvit Media, not a quote~$1,058
A Sentinel-Record print adNo public rate card. Retail sales gives prices by phonenot published

An ad runs and stops. A door stays open every day the game is live, and every new shop that joins adds its customers to your side of the math at no extra cost to you.

Who's walking past

2.49MHot Springs National Park visits, 2025NPS recreation visits. 2.46M in 2024, 2.50M in 2023.

18,000cars a day on Central at Bathhouse RowARDOT average daily traffic, 2025. About 14,000 near the 700 block.

$918.8Mvisitor spending in Garland County, 2025Arkansas Tourism economic impact report. Down from $936.5M in 2024.

These are park visits, cars and county-wide spending, not players or customers. Nobody publishes a downtown foot-traffic count that I could find.

Vendors under one roof

Place	Vendors / artists
Hot Springs Farmers Market, 121 Orange St	113 full roster, not one Saturday
Collective Arts Gallery, 620 Central	55
Gallery Central, 800 Central	35+ estimate
Artists' Workshop Gallery, 610-A Central (co-op)	30 estimate
The Downtowner Marketplace, 714 Central (in Chapter 3)	not published
Static, 246 Ouachita (vendor space)	not published

A multi-vendor place is one door, but every vendor inside has friends, regulars and a Facebook page of their own. That's a lot of people with a reason to tell others about the same door.

The fine print, up front

Hidden Springs Door: $495 to build + $49 a month. Complete Storefront (your website with its own online store, the door and the walk-through): from $1,495 + $79 a month total. Pay over time on either: $200 down, then the rest over 5 months. Hotels and big attractions (the Arlington, the Malco, museums): a Landmark Door is $1,495 + $129 a month, up to three doors on the property; Landmark Complete, a website with a booking link plus the doors, is quoted from $2,500 + $149 a month. Shops inside a landmark building stay Inside Doors, $295 + $29 a month each. Shops I already quoted keep the price I quoted them.
The monthly starts the day the game goes live (when 8 shops have signed). Cancel any time. No contract.
The $49 includes your store as a video and AR walk-through, your shop's own radio ad, voiced for you, while players walk in (one change a month), your door in the story and your shop on the map.
Your reward, your call. Everyone who opens your door gets the same thing. No drawings, no lucky winners: Arkansas treats prize plus chance as a lottery.
Nothing on National Park land. The bathhouses are free story stops, never paid doors.
Once live, your monthly report shows real counts for your door, so you never have to take my word for the numbers above.

Text me: 501-575-8017 See what a door for your shop looks like Read the blog post

Sources

Downtown census: my own list of 255 downtown businesses, built 14 Oct 2026 from OpenStreetMap, Google and Bing Maps sweeps and hotsprings.org listings. Doors: the game's chapter files, Chapters 1–7.
NPS Stats (IRMA), Hot Springs NP annual recreation visitation: irma.nps.gov
ARDOT average daily traffic, stations 260238 and 260236, 2025: gis.ardot.gov
Arkansas Tourism 2025 Economic Impact Report, Garland County: arkansas.com; 2024 report: adpht.arkansas.gov
Facebook ad benchmarks 2026 (LocaliQ/WordStream data): ppc.land. Home services $41.26 per lead: LocaliQ home services benchmarks, as pulled for my own clients on 1 Oct 2026.
Billboard estimate, Hot Springs AR: alluvitmedia.com. Sentinel-Record advertising: hotsr.com/advertise
Vendor counts, seen 17 Oct 2026: Farmers Market roster, marketspread.com; Collective Arts, hotspringsarts.org; Gallery Central and Artists' Workshop from hotsprings.org listing summaries (estimates).